Join me as I speak to Rashpal Singh of BoxMedia and dig into how to create a strategy and create video content with meaning and context. We talk about video production and its powerful role in social media, sales and marketing. We talk about the sales process changing over the past 10 years, scaling video effectively for business, and a 5 point structure that is used to script videos.
Rashpal is a video strategist helping businesses generate awareness, increase revenue, attract and retain employees, operating out of the midlands in the uk. Working as a video producer for more than 30 years, being born into it , Rashpal is highly experienced and well attuned to the ever changing landscape of video. He provides video solutions to small and big, b2b and b2c businesses.
His company, BoxMedia, describe themselves as “a creative video marketing agency that specialises in courageous, visually striking communications for brands. Through our creative strategy process, we surprise and delight audiences both internally and externally. We’re passionate. Dedicated. We love what we do.”
Some of the insights you’ll want to hear about:
- How to tackle the challenges that come with identifying the audience and their pain points before you even begin filming.
- Creating attention grabbing videos, using structures and storytelling as outlined in Rashpal’s 5 step framework.
- The major changes which have occurred in the last 20 years in the sales and buying process.
- Marketing tips that help you stand out against competitors.
-The powerful ways of making cold calling emails more warmer.
-How video helps b2b companies save time and money in the recruiting process.
-The ways automation and scaling is used for video in marketing campaigns.
Guest: Rashpasl Singh - https://boxmedia.tv
Host: Jatinder Palaha - https://www.jatinderpalaha.com