After university and early corporate roles with Tetley Tea and Sun Microsystems, I became fascinated by personal development and the psychology of human behaviour. That curiosity led me to create an emotional intelligence psychometric test, study NLP, hypnosis, and life coaching, and immerse myself in the coaching world.
But one conversation changed everything.
A friend told me:
“Most coaches are broke not because they’re bad at what they do, but because they don’t know how to market themselves.”
That insight sparked a completely new direction.
Soon after, I attended a transformational workshop with Janet Schweitzer the marketing strategist behind legends like Zig Ziglar, Jim Rohn, Les Brown, and Jack Canfield. There, I discovered how experts could package their knowledge into online courses, information products, funnels, and scalable systems.
That moment became the turning point.
I realised I could merge my love of technology with personal development and become the strategic tech and marketing partner behind coaches and subject matter experts.
In this episode, I talk about:
• My journey from corporate IT into the coaching industry
• The mindset shift that changed my career path
• Learning from mentors like Janet Schweitzer and Ron Holland
• Building email lists, lead magnets, workshops, and JV partnerships
• The early days of online marketing and automation
• Why technology overwhelms many coaches and how to simplify it
• Moving from fragmented tools to all-in-one platforms
• Helping coaches, consultants, and authors scale online for over 20 years
📌 Topics Covered:
Personal Development • Coaching Industry • NLP • Funnels • Email Marketing • Online Courses • Lead Generation • Marketing Automation • Business Growth • Expert Positioning • Digital Strategy
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